CLIENT: MERCEDES-BENZ OF AUSTIN, TEXAS ROLE: CREATIVE DIRECTOR & PHOTOGRAPHER YEAR: 2023

Creative Brief

Conceptualized, executed, and pitched the idea of filming the all-new EQS-Sudan in an environment that embodies Mercedes-Benz's forward-thinking vision.

Ideation

The concept I formulated is centered around establishing a commanding and exclusive connection between the EQS, its ideal audience, and the forward-thinking City of Austin. The overarching goal is to strengthen the bond among these three elements. This involves contemplating self-sustainability, embracing progress for the future, all while preserving the brand's image and retaining its intrinsic spirit and essence