CLIENT: INFINITI OF AUSTIN, TEXAS ROLE: CREATIVE DIRECTOR & PHOTOGRAPHER YEAR: 2023

Creative Brief

Conceptualized and executed a collaboration featuring the QX80 within the modern and rapidly expanding cityscape of Austin, Texas. The project aimed to spotlight INFINITI's brand philosophy, emphasizing a forward-thinking vision and dedication to customer service and innovation within models like the QX80. This idea aligned seamlessly with Austin’s parallel commitment to evolving into a futuristic metropolis.

Ideation

The concept I generated focused on curating identity driven visuals that not only showcase the QX80's sleek design, advanced technology, and luxurious features but also conveyed the limitless possibilities and boundless journey that INFINITI strives for. The project aimed to highlight the alignment between the vibrant and innovative City of Austin and INFINITI’s vision, further emphasizing the brand's dedication to innovation and forward-thinking automotive brand.

Progressive Vision

INFINITI aims to create designs with a timeless appeal that transcends trends. Built on a promise to put the customer first, the INFINITI brand is always looking ahead, endeavoring to anticipate customers' every need—not just on the road, but in life..