Creative Brief |

After collaborating closely with the Canopy by Hilton San Antonio Riverwalk marketing team, our focus was to assist in the brand strategy by defining a compelling vision, establishing clear goals, and aligning with industry trends. Through this partnership, our aim was to craft purpose-driven visuals that not only accentuate the unique features of the Canopy property in San Antonio but also resonate effectively across social media and various advertising channels.

Ideation |

The conceptual framework revolved around seamlessly blending the distinctive features of the Canopy property, characterized by its modern design and cultural nuances, with the rich history and cultural tapestry of San Antonio. The objective is to shed light on how this property stands out as one of the most unique gems along the Riverwalk, creating a harmonious synthesis of contemporary luxury and local heritage.

Audience I

Recognizing that each hotel brand embodies a unique identity, aesthetic, and caters to a specific target audience, it is imperative for creatives to grasp these fundamental elements. This understanding is crucial in aligning our creative vision seamlessly with the hotel's branding, ensuring that our visuals not only complement but also enhance the hotel's image, avoiding any conflicts. Our primary focus was on crafting visuals that strategically position the Canopy as the most distinctive property along the Riverwalk, inviting guests to experience its unparalleled uniqueness.

“I wanted to reach out and let you know how much it was a pleasure working with you here at the Canopy by Hilton San Antonio Riverwalk Hotel. We appreciate all the creativity behind the drone footage you created for us, as well as the custom reel that you allowed us to collaborate with you on social media. Thank you for your time, we look forward to working with you in the future.”

• Lauren Garza - Marketing Manager